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CASE STUDY

How Asia's Best Waterpark Waterbom Bali Saved 21 Hours a Week and grew bookings 10% with MagicBlocks

From message overload to in-park excellence, here’s how MagicBlocks AI gave Waterbom’s team their time back and turned more chats into bookings.

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Waterbom Bali, one of Asia’s most loved water parks, isn’t just known for its slides and scenery, it’s on a mission to become the most sustainable water park in the world by 2030. Behind that guest-first philosophy is a team of front-office pros, working hard to deliver exceptional service.

But until recently, their days began not with magic, but with a mountain of repetitive, after-hours messages that often sat unanswered for hours.

And with visitors from all over the world, queries were coming in across multiple languages, further slowing things down and adding friction to the guest experience.

waterbombali

Waterbom Bali is a boutique, botanical waterpark experience, nestled in the heart of Kuta. The park was built in 1993 with the aim to create a space that provides visitors a memorable and fun experience, while also respecting the natural world around us.

To find out more, go to waterbom-bali.com

The Challenge

Waterbom Bali is a magnet for travelers from around the world and with that came a steady stream of website visitors, curious families, group planners, and returning guests all looking to book the perfect day out.

The traffic was strong. So were the questions.
Every day, the inboxes filled with hundreds of messages, most of them asking the same things:
“Do you still have gazebos on [date]?”
“Do you offer any family or group deals?”
“Can I celebrate a birthday here?”

Simple questions. But answering them wasn’t so simple.

👥 A team of front office staff juggled WhatsApp, social DMs, emails, and guest-facing roles inside the park, switching between the digital desk and physical duties like greeting guests or managing bookings.

💬 Most gazebo or group booking questions took 1–2 hours to respond to, because availability had to be manually verified before replying.

🌙 And with many inquiries coming after-hours from international time zones, guests were often left waiting until the next day or worse, they dropped off before getting an answer.

The team was drowning in repetition. And while they did their best to respond quickly, it was pulling attention away from what mattered most: creating a magical on-site experience for guests.

Waterbom knew something had to change, but without sacrificing their warmth, tone, or hospitality.

icon@2x

The Solution 

Enter Wibi, Waterbom’s AI Agent, built with MagicBlocks.

With inboxes overflowing and staff time drained by repetitive questions, Waterbom needed a scalable yet emotionally intelligent way to support guests online. That’s where Wibi came in, a multilingual AI Agent designed to mirror the same warmth, clarity, and hospitality guests experience inside the park.

Here’s how Wibi enhanced the guest experience and helped drive increased revenue for Waterbom:

✅ Instant answers, 24/7 — Whether it’s 2PM or 2AM, Wibi responds in seconds, capturing inquiries even after-hours when no team member is online.
✅ Revenue-Driven Shortcuts — Pre-loaded quick-access menus for high-impact options like ticket pricing, gazebo bookings, and family/group deals let guests find what they want instantly and convert faster.
✅ Multilingual Fluency — Wibi seamlessly switches between multiple languages like English, Bahasa Indonesia, and even Japanese, making the park’s online experience even more accessible to international travelers.
✅ Priority Knowledge — Wibi draws from structured, up-to-date info on gazebos, packages, and group offers, giving guests immediate clarity on the availability of the inventory, to book with confidence.
✅ On-brand personality — No robotic replies. Wibi was trained to sound warm, human, and true to Waterbom’s voice, always helpful and positive.
✅ Smart conversation flow — Instead of copy-paste scripts, Wibi responds with nuance, avoiding pushy sales talk or dead ends.

From the moment Wibi went live, guests were served faster, questions were answered with clarity, and the Waterbom team finally had more time to be where it matters most, in the park, engaging with visitors and creating unforgettable experiences.

The Results

In just 5 weeks after launching Wibi, Waterbom's AI Agent:

2,600+

website chat sessions 

Many inquiries were resolved outside business hours, thanks to 24/7 instant responses.

21h

Saved per week

Wibi automated 60% of daily inquiries, freeing up nearly 3 full workdays for the team to focus on guest experience.

10%

Increase in Gazebo Bookings

Guests gained fast clarity on availability, leading to quicker and more confident bookings.

1,440×

Faster response time

Wibi cut guest wait times for gazebo bookings, from 2 hours to just 5 seconds, delivering instant answers 24/7.

23+

Languages Supported

Wibi delivered multilingual support, ensuring guests from around the world received timely response in their own language.


2x

Team Efficiency

Wibi’s automated discovery helped filter and route inquiries, so the front office team now engages mostly with guests ready to confirm or personalize their booking.

“With Wibi, the repetitive stuff is handled. Our team now focuses on qualified leads and giving our guests the best in-park experience possible.”
Aldy Pratama
Digital Marketing Manager, Waterbom Bali

A Better Use of Human Time

Before Wibi, Waterbom’s front office team was caught in a daily balancing act, toggling between checking emails, answering WhatsApp messages, and trying to greet guests in person. Many of those messages were repetitive. 

Every answer required a manual check, and every delay meant a lost moment with an in-park guest. The team was doing their best, but the constant context-switching pulled them away from what they do best: delivering magical, human service on the ground.

With Wibi handling 60% of those routine inquiries instantly, the shift didn’t just reduce inbox stress, it changed how time was spent. 
Now, Waterbom’s team can:
✅ Focus on guests who are ready to book, instead of answering “just checking” messages
 ✅ Give full attention to complex or high-touch cases, like large groups, custom packages, or birthday celebrations
 ✅ Be more present inside the park, greeting, assisting, and delighting visitors, not just replying from behind a screen 

The team now spends their time where it counts: face-to-face with guests, creating the kind of personal, high-touch moments that Waterbom is known for.

On-brand AI Agent

The name “Wibi” isn’t just a nod to WB (Waterbom’s initials), it’s also a friendly, familiar Indonesian name that feels approachable for local and international visitors alike.

From day one, Wibi was built to reflect Waterbom’s unique brand voice and hospitality ethos, blending helpfulness, empathy, and precision at every turn.

Launch your guest-ready AI Agent. Built for hospitality. Ready to book.

Magical conversations.
Massive conversions.

 

Responds instantly 24/7
Multilingual by design
Increased bookings

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"When teams stop answering the same question 100 times a day, they get to focus on what really matters, the guests. Wibi did exactly that for Waterbom Bali. By responding in seconds, in multiple languages, and guiding visitors to bookable options instantly, Wibi improved service, increased bookings, and gave the team their time back. I’m incredibly pleased with the results."
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Jay Stockwell

CEO, Magicblocks